Information package & Course catalogue

for academic year 2025/2026
Palacký University Olomouc

Česky

Course: Semiotics in Intercultural Communication

« Back

Course title	Semiotics in Intercultural Communication
Course code	DAS/SIK
Organizational form of instruction	Seminary
Level of course	Bachelor
Year of study	not specified
Semester	Winter and summer
Number of ECTS credits	5
Language of instruction	Czech, English
Status of course	Compulsory-optional
Form of instruction	Face-to-face
Work placements	This is not an internship
Recommended optional programme components	None
Course availability	The course is available to visiting students

Lecturer(s)
Kučera Ondřej, Mgr. Ph.D.
Course content
1. Introduction to semiotics: o What is semiotics? o Basic concepts (sign, meaning, encoding, decoding) o Applications of semiotics in various fields 2. Cultural semiotics: o Culture as a system of signs o The role of culture in communication o Cultural differences in the interpretation of signs 3. Semiotics of language: o Language as a primary sign system o Verbal and nonverbal communication o Cultural specifics of language (e.g., euphemisms, taboos, forms of address) 4. Visual semiotics: o Image as a sign o Icons, indexes, symbols o Visual communication in different cultures (e.g., advertising, art) 5. Body semiotics: o The body as a carrier of meaning o Gestures, facial expressions, haptics o Cultural differences in nonverbal communication 6. Semiotics of space and time: o Space and time as cultural constructs o Orientation in space, perception of time o Cultural differences in architecture, urban planning 7. Semiotics of religion: o Religion as a system of signs o Symbols, rituals, myths o Comparison of religious symbols in different cultures 8. Semiotics of everyday life: o Everyday objects as carriers of meaning o Fashion, design, consumer culture o Cultural differences in consumption 9. Semiotics of East Asia: o Specifics of semiotic systems in China, Korea, Japan, and Taiwan o Comparison with European cultures o Examples from literature, film, art 10. Comparative Eurasian semiotics: o Comparison of semiotic systems in various European countries o The influence of history and culture on semiotic systems o Examples from literature, film, art 11. Intercultural communication and semiotics: o Barriers in intercultural communication o The role of semiotics in overcoming cultural barriers o Strategies for effective intercultural communication 12. Presentation of visual work on the topic.
Learning activities and teaching methods
unspecified
Learning outcomes
Introduce students to the basics of semiotics and its applications in intercultural communication. - Develop the ability to analyze cultural signs and symbols in different contexts. - Compare and contrast the semiotic systems of East Asia and Europe (especially China, Korea, Japan, and Taiwan). - Provide students with tools for more effective intercultural communication.
Prerequisites
unspecified
Assessment methods and criteria
unspecified Work and presentations using AI tools. Attendance - a maximum of 3 absences are permitted.
Recommended literature

Study plans that include the course

Faculty	Study plan (Version)	Category of Branch/Specialization	Recommended year of study	Recommended semester
Faculty: Faculty of Arts	Study plan (Version): Asian Studies, Specialization Indonesian Language and Culture (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Korean for Practice (2024)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Vietnamese Philology (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Japanese Philology (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Asian Studies, Specialization Vietnamese Language and Culture (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Vietnamese Philology (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Korean for Business (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese for Practice (2024)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Vietnamese Philology (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Asian Studies (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Asian Studies, Specialization Chinese Language and Culture (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Asian Studies, Specialization Japanese Language and Culture (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Asian Studies, Specialization Korean Language and Culture (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2019)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Indonesian Studies (2022)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Vietnamese Philology (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Vietnamese for Practice (2024)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Indonesian Studies for Tourism (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Chinese Studies (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts	Study plan (Version): Korean Studies (2023)	Category: Philological sciences	-	Recommended year of study:-, Recommended semester: -

Palacký University Olomouc, date of update: 23.10.2025 23:53. Data created for academic year 2025/2026