Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2025/2026
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Course: Metaphor and Figurative Language - The Power of Language in Public Discourse

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Course title Metaphor and Figurative Language - The Power of Language in Public Discourse
Course code DAS/MEFI
Organizational form of instruction Seminary
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 5
Language of instruction Czech, English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Kratochvíl František, M.A., Ph.D.
  • Bond Francis Charles, Ph.D.
  • Saad Georges, PhD.
  • Sio Joanna Ut-Seong, doc. Ph.D.
Course content
-Identification and description of metaphors across different modalities (speech, text, sign, image, gesture) using appropriate terminology -Analysis and explanation of metaphor use in the given context -Discussion of the data in relation to state-of-the-art research in the field -Presentation of findings in both poster and written form -Engagement in polite debate about metaphors with people holding opposing views -Understanding of the role and relevance of metaphors in theoretical frameworks within their own field (e.g., humanities and social sciences)

Learning activities and teaching methods
unspecified
Learning outcomes
Metaphor is a device that enables us to explain complex matters with reference to simpler objects or concepts and to provide us with cognitive structures to reason about those complex issues in a novel and creative way. Metaphors serve a stylistic, aesthetic, and argumentative function in communication and are therefore omnipresent in public speech and discourse and used as a powerful tool by writers, journalists, scientists, politicians, managers, psychologists, and each of us.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Students will be assessed by: 20%: Readings and quizzes testing the proper understanding 30%: Portfolio (multimodal portfolio of metaphor and figurative speech, may include texts, speech, images, signs, gestures) 20%: Virtual poster presentation of a problém based on the Portfolio 30%: Paper formalising the conclusions discussed in the poster, with reference to the contemporary theory of metaphor and figurative language
Recommended literature


Study plans that include the course
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Faculty: Faculty of Arts Study plan (Version): Chinese Studies (2023) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Chinese for Practice (2024) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Chinese Studies (2023) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Vietnamese Philology (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Asian Studies (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Asian Studies, Specialization Chinese Language and Culture (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Asian Studies, Specialization Japanese Language and Culture (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Asian Studies, Specialization Korean Language and Culture (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Chinese Studies (2019) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Indonesian Studies (2022) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Vietnamese Philology (2023) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Vietnamese for Practice (2024) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
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Faculty: Faculty of Arts Study plan (Version): Chinese Studies (2023) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Faculty: Faculty of Arts Study plan (Version): Korean Studies (2023) Category: Philological sciences - Recommended year of study:-, Recommended semester: -
Palacký University Olomouc, date of update: 23.10.2025 23:53. Data created for academic year 2025/2026