| Course title | Doing business in Asia |
|---|---|
| Course code | DAS/DBA |
| Organizational form of instruction | Seminary |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 4 |
| Language of instruction | English |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
|---|
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| Course content |
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Week 1. Introduction. Course structure and main questions 1st part. Business environments in Asian leading economies (every student analyses her/his case) Week 2. Capitalism models and economic development trends in leading Asian economies depending on these models Week 3. Institutional context: transparency, corruption, intellectual property law, the role of government (Doing business in Asia: World Bank Group's project). Students 1st contribution (business idea introduction) Week 4. Cultural portraits (Japanese keiretsu/sogo sosha, Korean Chaebol, Chinese Guanxi and Impact of Hinduism on Indian Managerial Behavior) Week 5. Infrastructure and technologies. PEST (STEP; PESTEL) analysis First assignment. PEST (every student does it for 1 sector/country). 2nd part. Business strategies (every student develops her/his case) Week 6. Strategizing success: Extending Business from Traditional to Emergent Sectors. SWOT-matrix Week 7. Communication and marketing: Asian consumers: who they are, how they buy, and business implications. BCG-matrix Week 8. Managing projects: Optimizing Supply Chains. GANT-chart Second assignment. A Matrix (matrix - by choice). 3rd part. The typical governance structures in Asia (group discussion) Week 9. Doing business with the sojourners (business case analysis) Week 10. Gender equality and equal employment opportunity (business case analysis) Week 11. Outsourcing and offshoring (+business case) Week 12. Students presentations
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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A key focus of this course is the development of students' knowledge and skills to effectively navigate the complex political, economic, social, and technological environments of globalizing Asian countries, with particular emphasis on China, Japan, Korea, India, and Vietnam. Students will gain valuable insights into the unique challenges and opportunities businesses face in these diverse and dynamic economies. The course will also explore strategic business responses to these challenges, equipping students with formal models and frameworks to develop effective strategies tailored to the Asian context. Another critical aspect is examining managerial practices in Asia, comparing them with Anglo-Saxon corporate governance structures, business norms, and legal frameworks. This comparative approach will help students understand the cultural and institutional factors that influence business operations in Asia, equipping them with the skills to succeed in both regional and global markets. By session #3, students will present their "educational" business ideas. These can range from simple concepts, such as launching a travel agency to organize trips to Korea or offering guided tours for Chinese tourists, to more sophisticated ventures if students have access to advanced business information. After session #5, students will prepare a PEST analysis. By session #8, they will present a matrix to assist businesses in entering Asian markets. In the final portion of the course, we will analyze case studies to understand the unique aspects of Asian managerial practices, comparing them to Anglo-Saxon approaches.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
1) PEST - 30%; 2) Matrix - 30%; 3) Group discussion - 30%; 4) class attendance - 10%. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Indonesian Studies (2022) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Vietnamese Philology (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Vietnamese Philology (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies, Specialization Indonesian Language and Culture (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies, Specialization Vietnamese Language and Culture (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Korean Studies (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Korean for Business (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Vietnamese Philology (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Indonesian Studies for Tourism (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Korean Studies (2022) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Vietnamese Philology (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies, Specialization Korean Language and Culture (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Indonesian Studies for Tourism (2023) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies, Specialization Chinese Language and Culture (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Korean for Business (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Chinese Studies (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Asian Studies, Specialization Japanese Language and Culture (2019) | Category: Philological sciences | - | Recommended year of study:-, Recommended semester: - |