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Lecturer(s)
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Kubečka Petr, Dr. Ing.
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Auinger Filip, Ing.
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Course content
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1. The path from an idea to a product with a social impact 2. Possible forms of commercialization and assignment of the project for further processing 3. An introductory analysis of the project and their goals 4. LeanCanvas - a tool for analyzing ideas 5. How to correctly present your intention 6. How to communicate your invention to users 7. LeanCanvas II - a tool for analyzing ideas 8. How to protect your idea 9. What interests partners and investors 10. Presentation skills 11. Examples of success stories in the world 12. Finalization of student projects 13. Presentation of the project and selection of the best work
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Demonstration
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Learning outcomes
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The transfer of the results of science and research, or the knowledge gained during the study into practice, is also possible by establishing a company (start-up or spin-off) with the involvement of students or university staff. This seminar aims to guide students through the process from idea to successful product on the market.
The participant will gain experience in selecting and validating an idea for a business, its protection and appropriate forms of legal form. At the same time, he will get feedback on his potential business plans and how to obtain funding for them.
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Prerequisites
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You are interested in starting your own company, now or sometime in the future.
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Assessment methods and criteria
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Analysis of linguistic, Seminar Work
1) Active participation in at least 80% of seminars 2) Preparing oral and written presentation and a poster
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Recommended literature
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Ash, M. (2016). Lean podnikání. BizBooks.
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Gallo, C. (2019). Mluv jako TED. BizBooks.
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Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2016). Vydělávejte svými nápady. BizBooks.
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Osterwalder, A., Pigneur, Y. (2015). Tvorba business modelů. BizBooks.
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Sinek, S. (2012). Začněte s PROČ. Jan Melvil publishing.
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