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Lecturer(s)
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Bellová Jana, Ing. Ph.D.
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Filipec Ondřej, Mgr. et Mgr. Ph.D.
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Course content
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1. What is marketing and what and why should a lawyer know? 2. Function of marketing and its position within the company, society and economy 3. Goals and objectives of marketing 4. Individual parts of marketing mix and their application. 5. What is marketing plan and how to make one? 6. Examples of marketing plans, creation of individual marketing plan.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training)
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Learning outcomes
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The aim of the subject is to provide to the students the possibility of basic orientation in marketing and its aspects and connections as well as widen their vocabulary in the English language in this often talked about and mentioned economics science. The subject presumes active participation of students and large interest in English language as well as marketing and its sub disciplines.
Gained knowledge and skills Passing the course will help the student to both strengthen his current knowledge in the area of business English with the emphasis on his own expression abilities , the ability of discussion over the problems of current marketing issues and mainly gain a positive approach to presentation of his own ideas and attitudes in English. He will also learn about the possibilities of modern marketing and he will be able to study marketing strategies of current economic giants of various business spheres. He will be able to discuss todays marketing possibilities and create his own marketing strategy. The students work on active skills and oral self-presentation. They participate at class discussion. Students understands better the problematic and use theory i practical life.
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Prerequisites
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Completion of this course is not conditional upon completion of some other courses.
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Assessment methods and criteria
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Student performance
1. Presence at at least 7/13 seminars 2. Active participation at the seminars, presentation and defense of own opinions 3. Individual presentation of chosen topic dealing with marketing - choice of the topic, presentation of the actual topic including vocabulary, discussion to the topic 4. Pass the final written exam
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Recommended literature
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Časopisy: Marketing a media; Trend marketing; Marketing a komunikace.
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Internetové zdroje: http://www.m-journal.cz; www.targetmarketingmag.com; www.guardian.co.uk ? Media.
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Kotler, P., Keller, K.,J. (2012). Marketing management. Grada publishing.
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Mortimer, R. (2012). Marketing for dummies. 3rd UK Edition edition. John Wiley & Sons.
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Nirmalya, K. (2008). Marketing jako stragtegie vedoucí k úspěchu. Grada.
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