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Lecturer(s)
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Konečný Karel, doc. PhDr. CSc.
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Maiello Giuseppe, doc. Ph.D.
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Novotný Zdeněk, doc. PhDr. CSc.
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Course content
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1. Importance of Communication 2. The primary orality 3. Communication as information flow 3. Social Communications 4. Media concepts 5. The language in the age of prints Individualism eighth, signature, linearity patent 9. Printing and National Identity 10th Frankfurt School and critical thinking 11th McLuhan's concept of the media and the Toronto school 12. Media in the hands of totalitarian power
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim is to understand the complexity of interpersonal, group and mass forms of communication and their interdependence with regard to the differences of cultures in Europe and the world to the continuing process of globalization with specific effects on the rationality of human behavior. Students will learn basic categories, models, concepts and methods necessary to study the sociology of communication. They will know the terminology and have adequate theoretical knowledge necessary to analyze and interpret the transformation of digital communications environment.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
Course completion - Exam - Individual essay on a given topic within the range of 4-6 pages using professional literature, personal presentation of the work in the specified deadline - Oral examination
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Recommended literature
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Baoufu, Peter. (2009). The future of post-human mass media.. Newcastle upon Tyne, UK: Cambridge Scholars Pub.
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Barthes, Roland. (2004). Mytologie.. Praha: Dokořán.
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Barthes, Roland. (2012). Říše znaků.. Praha: Fra.
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Eco, Umberto. (2012). Od stromu k labyrintu.. Praha: Argo.
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Eco, Umberto. (2006). Skeptikové a těšitelé.. Praha: Argo.
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Eco, Umberto:. (2009). Teorie sémiotiky.. Praha: Argo.
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Gvoždiak, Vít. (2014). Jakobsonova sémiotická teorie.. Olomouc: Univerzita Palackého v Olomouci.
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Jakubowicz, Karol. (2013). Nová ekologie médií, Konvergence a metamorfóza.. Zlín: VeRBuM.
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Johnson, Steven. (2006). Everything bad is good for you.. London: Penguin.
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Johnson, Steven. (2012). Odkud se berou dobré nápady.. Praha: Dokořán.
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Mc Luhan, Marshall. (2008). Člověk, média a elektronická kultura.. Brno: Jota.
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Mc Quail, Denis. (2009). Úvod do teorie masové komunikace.. Praha: Portál.
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Park, D.P. - Pooley, J. (2008). The History of Media and Communication Research: Contested Memories.. New York: Peter Lang Publishing.
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Stunken Marita, Cartwright Lisa. (2009). Studia vizuální kultury.. Praha: Portál s. r.o.
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Thompson, John B. (2004). Média a modernita.. Praha: Karolinum.
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