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Lecturer(s)
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Provázková Stolinská Dominika, doc. PhDr. Ph.D.
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Šmelová Eva, prof. PhDr. Ph.D.
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Course content
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Marketing the philosophy of school management, kindergarten education programme, social roles of a school, marketing mix of services, kindergarten product/education offer analysis, school relation network, school image.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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This discipline proceeds from the marketing philosophy of school management. The principles and essentials of utilizing the so-called wider range of marketing services are explained in order to help students know how to prepare an optimal setup for an education programme at a specific kindergarten. Special emphasis is placed on creating and maintaining the school's social network, in keeping with a school's social functions.
This discipline proceeds from the marketing philosophy of school management. The principles and essentials of utilizing the so-called wider range of marketing services are explained in order to help students know how to prepare an optimal setup for an education programme at a specific kindergarten. Special emphasis is placed on creating and maintaining the school's social network, in keeping with a school's social functions.
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Prerequisites
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Without the input assumptions.
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Assessment methods and criteria
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Mark
Active participation in lectures and submitting a portfolio of assigned work.
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Recommended literature
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EGER, L., EGEROVÁ, D. Image školy..
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PRÁŠILOVÁ, M. (2004). Projektování v mateřské škole (vybraná problematika pro tvorbu školního kurilula v MŠ).. Olomouc.
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SVĚTLÍK, J. (1996). Marketing školy.. Zlín: EKKA.
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SVĚTLÍK, J. (2006). Marketingové řízení školy.. Praha.
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