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Lecturer(s)
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Šmelová Eva, prof. PhDr. Ph.D.
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Jůvová Alena, PaedDr. Ph.D.
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Course content
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Marketing mix. Marketing communication of school. Communication mix and its elements. Means of communication in the marketing mix. Principles in services communication.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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Marketing mix. Marketing communication of school. Communication mix and its elements. Means of communication in the marketing mix.
Marketing mix. Marketing communication of school. Communication mix and its elements. Means of communication in the marketing mix.
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Prerequisites
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Unspecified
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Assessment methods and criteria
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Dialog
Active participation in lectures. Submission and public presentation of independent work.
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Recommended literature
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HANNAGAN, T. J. (1996). Marketing pro neziskový sektor.. Praha.
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Janečková, L., Vaštíková, M. (2000). Marketing služeb. Grada Publishing.
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PAYNE, A. (1996). Marketing služeb.. Praha.
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PRÁŠILOVÁ, M. (2004). Prezentace školy i osobnosti manažera. In PRÁŠILOVÁ, M. Projektování v mateřské škole.. Olomouc.
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SVĚTLÍK, J. (1996). Marketing školy.. Zlín: Copyright.
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SVĚTLÍK, J. (2006). Marketingové řízení školy.. Praha.
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