Palacký University Olomouc
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for academic year 2024/2025
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Course: Strategic Analysis

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Course title Strategic Analysis
Course code MNG/RZK33
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Dohnalová Zuzana, doc. Ing. Ph.D.
  • Vančura Vladimír, PaedDr. MBA
  • Šturek Marek, Ing. MBA
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Fotr, J., Souček, I., Špaček, M., Hájek, S. (2012). Tvorba strategie a strategické plánování. Teorie a praxe. Praha: Grada publishing.
  • GRANT, R. M. (2008). Contemporary strategic analysis. Blackwell Publishing.
  • HITT, M. A., IRELAND, R. D., HOSKISSON, R. E. (2004). Strategic Management - Competitiveness and Globalization: Concepts. South-Western College Pub.
  • Kotler, P. (2000). Marketing. Management. Victoria Publishing, Praha.
  • Mallya, T.:. (2007). Základy strategického řízení a rozhodování. Praha: Grada Publishing.
  • Souček, Z., Burian, J. (2006). Strategické řízení zdravotnických zařízení. Praha: Professional Publishing.
  • Veber, J. (2009). Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 01.05.2025 23:59. Data created for academic year 2024/2025