Palacký University Olomouc
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for academic year 2024/2025
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Course: Marketing in Health Care

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Course title Marketing in Health Care
Course code MNG/OZK65
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Vančura Vladimír, PaedDr. MBA
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • KARLÍČEK, M. a kol. (2018). Základy marketingu. Praha:Grada.
  • Kotler, P. et al. (2007). Moderní marketing. Praha: Grada.
  • MCDONALD, M. (2017). Malcolm McDonald on marketing planning: understanding marketing plans and strategy. New York: Kogan Page.
  • P. Kotler. (2001). Marketing management. Praha, Grada Publishing.
  • Zlámal, J., Bellová, J. (2013). Marketing. VUP Olomouc.
  • ZLÁMAL J. (2016). Etika, legislativa a organizace zdravotnictví ČR.. Computer Media.
  • Zlámal, J. (2009). Marketing ve zdravotnictví. Brno, NCONZO.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Health Sciences Study plan (Version): Health Protection and Promotion (2021) Category: Health service 3 Recommended year of study:3, Recommended semester: Winter
Palacký University Olomouc, date of update: 01.05.2025 23:59. Data created for academic year 2024/2025