| Course title | Tourism Destination Management |
|---|---|
| Course code | KRL/OCRD |
| Organizational form of instruction | Lecture + Seminar |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming) |
| Learning outcomes |
|
The aim of the course is to present to students how the tourist destination manages and organizes tourism including marketing communication to market. Content is also the territorial division on the tourist regions and areas, the theory of destination management including the role of destination agency,
|
| Prerequisites |
|
unspecified
|
| Assessment methods and criteria |
|
Didactic Test, Dialog
|
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Physical Culture | Study plan (Version): Physical Education and Sports - Recreology (2019) | Category: Physical education and sport | 1 | Recommended year of study:1, Recommended semester: Summer |