Course: Congress and incentive tourism

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Course title Congress and incentive tourism
Course code KRL/KKICR
Organizational form of instruction Lecture + On-line Activities
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rončák Miroslav, Mgr.
Course content
unspecified

Learning activities and teaching methods
Lecture, Monologic Lecture(Interpretation, Training)
  • Attendace - 39 hours per semester
  • Homework for Teaching - 39 hours per semester
  • Preparation for the Exam - 26 hours per semester
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • (2006). Kongresový a incentivní cestovní ruch. Praha: Mag Consulting.
  • Orieška, J. (2004). Kongresový cestovní ruch. Praha: Idea Servis.
  • Rogers, T., & Davidson,R. (2016). Marketing Destinations and Venues for Conferences, Conventions and Business Events. Abingdon, Oxon: Routledge.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester