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Lecturer(s)
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Kotíková Halina, Ing. Ph.D.
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Course content
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1. Introduction to the course, theoretical principles. Requirements for successful completion of the course. 2. New trends in tourism and travel. Mass tourism, alternative tourism, sustainable tourism 3. Current tourism and travel. (COVID impacts, International geopolical situation ad its impacts) 4. New tourism products as a reflection of the changing needs of potential customers. 5. Sports tourism, adventure tourism. 6. Tourism of the elderly and people with disabilities. 7. Family tourism, children in tourism, youth tourism 8. Health-oriented tourism (medical tourism, spa tourism and wellness tourism) 9. Other specific forms of tourism (event tourism, voluntourism, dark tourism) 10. Tourism product development, case studies. 11. Tourism product development, case studies.
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Semestral Work
- 26 hours per semester
- Preparation for the Exam
- 26 hours per semester
- Homework for Teaching
- 24 hours per semester
- Attendace
- 26 hours per semester
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Learning outcomes
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Throughout the course the students will learn about the main current trends in tourism. These current trends reflect "niches" on the tourism market and point to potential market opportunities. The course presents new products in terms of both motivating tourism participants (e.g. Dark tourism, Culinary tourism, Event tourism, etc.) and newly defined target groups (e.g. LGBT tourism, senior tourism, etc.).
Upon completion of the course the student: - Can characterize and critically evaluate the main new trends in tourism. - Can evaluate the implications of new trends in tourism. - Can present the application of new trends in tourism on specific examples and case studies. - Has an overview of foreign literature on new trends in tourism.
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Prerequisites
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Interest in the course topic.
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Assessment methods and criteria
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Written exam, Student performance, Seminar Work
- Participation in classes. -Seminar paper according to an assignment and in compliance with the FTK UP Publication Guidelines. The requirements for the seminar paper will be communicated by email. - Successful completion of a written test (open-ended questions)
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Recommended literature
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Kotíková, H. (2013). Nové trendy v nabídce cestovního ruchu. Praha: Grada Publishing.
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