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Lecturer(s)
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Mazalová Romana, PhDr. PhD.
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Course content
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Marketing and Psychology ? Practical implementation and marketing tactics ? Market Psychology ? Customer Psychology ? Sales Psychology ? Communication and promotion of market ? Specifics of foreign markets ? Basic approaches to research in the field of psychology of the market ? Methods and Techniques
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training)
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Learning outcomes
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Psychology of buying and selling, promotion and advertising. Factors shaping the psychological basis of demand. The concept of market research from a psychological point of view.
getting basic orientation
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Prerequisites
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getting practical skills
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Assessment methods and criteria
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Seminar Work
Active involvement in the course,
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Recommended literature
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Komárková, R. et al. (1998). Psychologie trhu. Praha: Grada.
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Komárková, R., Ryneš, M., Vysekalová, J. (1998). Psychologie trhu. Grada, Praha.
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Vysekalová, J. (2005). Psychologie spotřebitele. Praha: Grada..
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