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Lecturer(s)
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Course content
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The course focuses on the spheres below: - How people think and decide (fast and slow thinking; logics, intuition) - Limits in the conscious and rational and ?smartness? in the intuitive and unconscious. - Persuasion and manipulation (e.g. persuasion and argumentation; how not to be manipulated) - Perception of risks and security (e.g. the role of chance; risks associated with life changes; underestimation and overestimation of risks; risks of a business plan; is security ?for certain??). - Consumerist behaviour (e.g. how do we decide when buying a product or service; conscious and unconscious influence; customer manipulation; how to win a customer) - How to ask about thoughts and decision-making. The course has been prepared within the Project CZ.1.07/2.2.00/28.0138 ?Education modularization in management and psychology at the University of Palacky in Olomouc via innovation and interconnection of economic and psychological study programmes?.
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Demonstration, Projection (static, dynamic)
- Homework for Teaching
- 31 hours per semester
- Attendace
- 24 hours per semester
- Preparation for the Course Credit
- 20 hours per semester
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Learning outcomes
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Human thinking and decision-making in personal and professional life is hardly ever purely logical or critical as we are often short of information, time or there is no other way. Therefore, we must use various short-cuts, heuristics or intuition aides that often help well but can lead us astray. The course aims at showing when "fast" intuitive thinking and decision-making can be effective and, on the contrary, when it is good to "slow down" (not to be tricked by a vendor offering a "bargain mobile phone tariff").
- understands the way people think and make decisions. - can decide effectively even when short of information. - is well informed about problem situations and possible distortions affecting the judgement. - can recognize manipulation and can defend him/herself. - is aware of weaknesses in his/her thinking and deciding.
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Prerequisites
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None.
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Assessment methods and criteria
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Student performance, Systematic Observation of Student
Attendance (max. 2 x 1,5 hours absence) Preparation for the lessons (e.g. recommended reading) Analysis of (un)biased decision-making or alternative work (according to the requirements of the lecturer)
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Recommended literature
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" Eysenck, M. W., &Keane, M. T. (2008). Kognitivní psychologie. Praha: Academia..
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Ariely, D. (2009). Jak drahé je zdarma: proč chytří lidé přijímají špatná rozhodnutí: iracionální faktory v ekonomice i životě. Praha: Práh..
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Baron, J. (2008). Thinking and Deciding. Cambridge: Cambridge University Press..
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Bradburn, N., Sudman, S., &Wansink, B. (2004). AskingQuestions: TheDefinitiveGuide to Questionnaire Design, San Francisco: Jossey-Bass..
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Cialdini, R. B. (2012). Vliv. Síla přesvědčování a manipulace. Praha: Bizbooks..
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"Kahneman, D. (2012). Myšlení, rychlé a pomalé. Brno: Jan Melvil..
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Lilienfeld S. O., Lynn S. J., Ruscio J., &Beyerstein B. L. (2011). 50 největších mýtů populární psychologie. Opravník obecně oblíbených omylů o lidském chování. Praha: Universum..
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Neusar, A. (2009). Jaké zdroje informací používáme při usuzování o příčinách vlastního chování. E-psychologie, 3, 2. http://www.e-psycholog.eu/pdf/neusar.pdf.
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Vysekalová, J. a kol. (2012). Psychologie reklamy. Praha: Grada..
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Vysekalová, J. (2004). Psychologie spotřebitele: jak zákazníci nakupují. Praha: Grada..
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Wilson, T. (2002). Strangers to Ourselves: DiscoveringtheAdaptiveUnconscious. BelknapPress..
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