| Course title | Introduction to Media Communication Theory 1 |
|---|---|
| Course code | KZU/TMKB1 |
| Organizational form of instruction | Lecture + Seminar |
| Level of course | Bachelor |
| Year of study | not specified |
| Frequency of the course | každoročně |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
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| Course content |
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Course Structure: 1) Introduction and Review: What Do We Study When We Study Media? 2) Paradigms of Media Studies 3) Interdisciplinarity in Media Studies 4) Schools of Thought in Media Studies 5) Media Research: Core Logic and Concepts 6) Media Research: Research Tools and Techniques 7) Media Research: Research Traditions 8) Media and Society: Functionalism 9) Media and Society: Constructivism 10) Media and Culture: Critical Theory and Popular Culture 11) Media Institutions: Normative Theories of the Media, External and Internal Organizational Influences 12) Media Institutions: Political Economy of the Media, Public Service Media, and Citizen Journalism 13) Final Credit Test
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| Learning activities and teaching methods |
Lecture
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| Learning outcomes |
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The course is to introduce the fundamental characteristics of communication media as one of the basic types of communication. In this sense, directly follows and develops knowledge in particular disciplines, Introduction to Media Studies, Introduction to the study of communication. Media communication is perceived as a specific and mnovrstevný process, which is part of the wider structures of society and culture, and influenced by them and it is itself affected. In the first part, students learn the basic concepts associated with the process of media communication, the method and possibilities of their use for the description of media communication. Basic theoretical and methodological anchor will be defined in relation to knowledge, theory and methods of other social-and humanities disciplines. In the second part will focus on various segments of the process of media communication and ways of "grasping" in terms of major theoretical and analytical approaches.
Students will acquire knowledge on the field of media and communication. Furthermore, - will be able to position his/her knowledge in broader disciplinary context, - will be able to reflect knowledge on media in the international relations, - will acquire elementary knowledge and methods in media (organizations, contents, audiences) analysis, - will be able to analyze and critically reflect the position of media in the life of individuals as well as of the whole society concerning the historical contexts. |
| Prerequisites |
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Ability to work with specialized texts
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| Assessment methods and criteria |
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Written exam
To obtain the credit, students are required to: - Maintain regular class attendance (a maximum of two absences permitted) with prior preparation - Achieve a minimum score of 80% on continuous quizzes testing knowledge of assigned readings - Achieve a minimum score of 80% on the final credit test |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2025) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2026) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2025) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: Winter |