Palacký University Olomouc
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for academic year 2025/2026
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Course: Textual Analysis

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Course title Textual Analysis
Course code KZU/TAM
Organizational form of instruction Seminary
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Foretová Petra, Mgr. Ph.D.
Course content
1. Textual analysis of communication 1: analysis of the relationship between text and recipient: analysing closed texts, dominant reading of the text; 2. Textual analysis of communication 2: analysis of the relationship between text and recipients: analysing Open texts; 3. Discurse analysis of the text (ideology, hegemony, polysemy); 4. Intertextual text analysis; 5.Pragmatic analysis of the text; 6. Conversation analysis and etnometodologie; 7. Rhetorical analysis of communication 1; 8. Rhetorical analysis of communication 2; 9. Semiotic analysis of communication: verbal text; 10. Semiotic analysis of communication: still image; 11. Semiotic analysis of communication: dynamic picture; 12. Semiotic analysis of communication: complex code-mixed messages;

Learning activities and teaching methods
Lecture, Work with Text (with Book, Textbook)
Learning outcomes
This course is an introduction to the methods of analysing texts. In a series of lectures, the students will be introduced to the complex text and semiotics analysis. In follow-up seminars, a range of media texts will be studied closely.
Students are familiar with major methods and techniques of chosen types of textual analyses in the contexts of social sciences. Student are able to apply methods of textual analysis when analyzing current cultural and media issues.
Prerequisites
unspecified

Assessment methods and criteria
Written exam

Attending class regularly, actively participating in classroom discussion and structured activities. Reading the course texts as directed. Analysing chosen text.
Recommended literature
  • Auer, Peter. (2014). Jazyková interakce.. Praha.
  • Bauer, M., W. ? Gaskell, G. Qualitative researching with text, image and sound. A practical Handbook. London, Sage Publication Incorporated 2000.
  • FAIRCLOUGH, N. (2003). Analysing Discourse. Textual analysis for social research.. London.
  • Fairclough, N.:. (1992). Discourse and Social Change..
  • Hájek, M. (2014). Čtenář a stroj: vybrané metody sociálněvědní analýzy textů. Praha.
  • Chandler, D. (2004). Semiotics. The basics.. London.
  • Karlík, P., Nekula, M., & Pleskalová, J. (2002). Encyklopedický slovník češtiny. Praha.
  • Kořenský, J. ? Hoffmannová, J. ? Müllerová, O. ? Jaklová, A. Komplexní analýza komunikačního procesu a textu. České Budějovice 1999.
  • NEKVAPIL, J. (2000). Etnometodologická konverzační analýza v systému encyklopedických hesel.. Češtinář 10, , s. 80-87.
  • NEKVAPIL, J., LEUDAR, I. (2006). Prezentace událostí 11. 9. 2001: Bush, bin Ládin a jiní v interakci.. Sociologický časopis 42, č. 2, s. 353-377.
  • Nünning, A., Trávníček, J., Holý, J., Urválek, A., & Adamová, Z. (2006). Lexikon teorie literatury a kultury: koncepce, osobnosti, základní pojmy. Brno.
  • Sedláková Renata. (2015). Výzkum médií. Nejužívanější metody a techniky.. Praha.
  • Wodak, R., & Krzyżanowski, M. Qualitative discourse analysis in the social sciences.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 03.03.2026 23:53. Data created for academic year 2025/2026