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Lecturer(s)
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Peterová Věra, Mgr. Ph.D.
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Libicher Miroslav, Mgr. Ph.D.
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Ketman Jakub, Mgr.
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Holešovský Tomáš, Mgr.
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Foret Martin, Mgr. Ph.D.
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Course content
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Course structure: 1. Course introduction 2. Introduction to the study of... (media and journalism) 3. What is (and what is not) (theory of) media communication 4. Periodization of media communication and history of media 5. News reporting - the basis of journalism and the core of media production 6. Media systems 7. Effects and effects of media communication + audiences 8. intermediate test 9. Birth and development of journalism 10. Media and society 11. Media communication contents 12. How media are researched 13. final test
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Learning activities and teaching methods
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Lecture
- Homework for Teaching
- 13 hours per semester
- Attendace
- 26 hours per semester
- Preparation for the Exam
- 26 hours per semester
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Learning outcomes
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The course provides a foundational insight into media and their function and role in society. Its objective is to offer students a comprehensive overview of the field of media studies and its core theoretical challenges. Students will explore the roles media play in society, the theoretical perspectives used to analyze them, the key societal impacts of media exposure, the concepts of media audience(s), and the history of mass media. Additionally, the course addresses the specific characteristics of various media formats and contents (such as news reporting and new media) and introduces the fundamentals of media content analysis.
Students are acquitanced with the central themes and concepts related to the study of media. Students are familiar with the contemporary approaches in cultural studies.
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Prerequisites
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The course provides a basic insight into the problems of media and their status and functioning in society. Students learn the basic concepts, categories and disciplines that can be seen in the study of contemporary media.
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Assessment methods and criteria
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Written exam
The requirements for earning credit are: 1. attendance (a maximum of two absences is permitted) and 2. active preparation for lectures, which is assessed on an ongoing basis through tests. To earn credit, students must achieve an overall score of 70% on both teststhe midterm and the final. The exam will be administered in written form.
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Recommended literature
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Herschel (Hersch) - E. Knapp. Introductory Statistics Using SPSS. Sage. 2013..
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Jirák, J., Köpplová, B. Masová média.
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Mareš, P., L. Rabušic, P. Soukup. (2015). Analýza sociálněvědních dat (nejen) v SPSS. Brno.
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McQUAIL, Denis. Úvod do teorie masové komunikace. Praha 2007.
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REIFOVÁ, I. a kol. (2004). Slovník mediální komunikace. Praha.
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Trampota, T. (2006). Zpravodajství.. Praha.
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