| Course title | Social Communication |
|---|---|
| Course code | KZU/SKN |
| Organizational form of instruction | Lecture + Seminar |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
|---|
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| Course content |
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1. Introductory session, overview of course content and completion requirements. 2. Review, or what we already know about communication: basic communication axioms and popular communication myths and misconceptions. 3. Social perception and cognition: how we perceive ourselves and others. Impact on social communication. Perceptual stereotypes. 4. The role of listening in communication; principles of listening; types of listening; common listening mistakes. 5. Feedback and its role in communication. Feedback as a communication strategy. Feedback vs. reaction vs. evaluation. Structure of feedback. 6. Spoken discourse and its specifics I. Spoken vs. written communication. Direct vs. indirect speech. 7. Natural conversation as a primary form of communication: Types of conversation. Social structure of dialogue. 8. Media dialogue I: interview management strategies and questioning techniques; typology of questioning and its effect on conducting an interview. 9. Media dialogue II: practical application. Principles of constructing a media interview. 10. Principles of healthy communication: characteristics of healthy communication; assertive communication and its rules; when assertiveness works; cultural conditioning of assertive behavior. 11. Constructive vs. manipulative criticism. Structure of constructive criticism. Receiving constructive criticism and rejecting manipulative criticism. 12. Culture and communication. Intercultural dimension of communication. 13. Summary and reflection on key course takeaways.
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| Learning activities and teaching methods |
| Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization) |
| Learning outcomes |
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The aim is to familiarize participants with the basic topics, theories and concepts related to social communication. At the theoretical level, students will acquire the basic conceptual vocabulary to be able to analyse particular situations. Cultural, technological and social aspects of human communication will be followed. Space will be devoted not only to the analysis of chosen communication situations, but also to group discussions on the topics and especially to their reflection. The topics and situations are selected with reference to the main field of study in journalism.
* Students demonstrate a thorough knowledge of foundational literature on social communication and, within this framework, key concepts and theories related to the interpretation and reflection of their chosen professional orientation. * Students understand the principles and rules governing social communication. * Students are able to select appropriate terms and concepts and apply them to the analysis of communication situations in the media environment. * Students can critically evaluate media content through the lens of social communication concepts and theories and assess their validity and relevance. |
| Prerequisites |
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Knowledge of basic concepts in the field of human communication ( passing the course Introduction to Communication Studies).
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| Assessment methods and criteria |
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Dialog, Written exam
CONDITIONS FOR OBTAINING COURSE CREDIT: Regular attendance (a maximum of 2 unexcused absences; any additional absences must be documented, and an adequate replacement must be arranged with the instructor). Active participation in lectures and seminars. Completion of partial tests in Moodle within the assigned deadlines (pass threshold: 70%). CONDITIONS FOR OBTAINING THE COLLOQUIUM: Written test. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2025) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2022) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2019) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2026) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2025) | Category: Journalism, library science and informatics | 2 | Recommended year of study:2, Recommended semester: Summer |