Palacký University Olomouc
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for academic year 2025/2026
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Course: Media Studies 2

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Course title Media Studies 2
Course code KZU/MSMZ
Organizational form of instruction no contact
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Orság Petr, doc. PhDr. Ph.D.
  • Trampota Tomáš, PhDr. Ph.D.
Course content
1. Media content - concepts, approaches to study and trends 2. Media audience - concepts, approaches to study and trends 3. Media as economic and political institutions 4. Media Production I. (method of creating the media production, intervening factors and processes of media production as information / discourse) 5. Media Production II. (different conceptualisation of the concept of media production, selected theoretical / analytical approaches to studying media production) 6. Audience I. (characteristic of the audience, the relationship of audiences to other segments of the process of mass communication, various concepts conceptualisation of the audience) 7. Audience II. (selected theoretical / analytical approaches to study audience) 8th Effects MK I (defining the concept, conceptualizing in terms of different theoretical approaches) 9. Effects MK II (classification of effects, historical outline of the development study effects MK) 10. Prospects 11.- 12. Current Topics of MS

Learning activities and teaching methods
Work with Text (with Book, Textbook)
Learning outcomes
The course follows the course Media Studies I and develop a theme.
Students will acquire skills of the course according to sylabus.
Prerequisites
The course follows the course Media Studies I. and develop a theme.

Assessment methods and criteria
Written exam

Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test.
Recommended literature
  • Bauer, M. W. - Gaskell, G. Qualitative researching with text, image and sound. London 2000.
  • Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
  • Berger, A. A. Popular Culture Genres. Newbury Park: Sage 1992.
  • Cook, G. The discourse of advertising. London 1992.
  • Eco, U. Meze interpretace. Praha 2004.
  • Fay, B. Současná filosofie sociálních věd. Praha 2002.
  • Gibson, B., & Hartman, J. Rediscovering grounded theory.
  • Hall, S. Cultural Studies: two paradigms. In: Media, Culture and Society. London 1992.
  • Hartley, J. Understanding news. London 1982.
  • Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
  • Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
  • Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
  • Silverstone, R. Why study the media? London 1999.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Palacký University Olomouc, date of update: 09.12.2025 23:53. Data created for academic year 2025/2026