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Lecturer(s)
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Peterová Věra, Mgr. Ph.D.
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Libicher Miroslav, Mgr. Ph.D.
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Páral Karel, Mgr. et Mgr. Ph.D.
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Foret Martin, Mgr. Ph.D.
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Course content
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Course structure: 1. Introduction to the study of... (media and journalism) 2. What is (and what is not) (theory of) media communication 3. Periodization of media communication and history of media 4. News reporting - the basis of journalism and the core of media production 5. Media systems 6. Effects and effects of media communication + audiences 7. intermediate test 8. Birth and development of journalism 9. Media and society 10. Media communication contents 11. How media are researched 12. Current topic in media communication 13. Final test
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Learning activities and teaching methods
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Lecture
- Homework for Teaching
- 13 hours per semester
- Attendace
- 26 hours per semester
- Preparation for the Exam
- 10 hours per semester
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Learning outcomes
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The course provides a basic insight into the problems of media and their status and functioning in society. Students learn the basic concepts, categories and disciplines that can be seen in the study of contemporary media.
Students are acquitanced with the central themes and concepts related to the study of media. Students are familiar with the contemporary approaches in cultural studies.
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Prerequisites
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The course provides a basic insight into the problems of media and their status and functioning in society. Students learn the basic concepts, categories and disciplines that can be seen in the study of contemporary media.
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Assessment methods and criteria
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Written exam
The condition for obtaining credit is 1. attendance (maximum two absences are allowed) and 2. active preparation for lectures, verified continuously in the form of tests. In order to receive credit, an overall 70% pass rate on both the midterm and final tests is required.
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Recommended literature
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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BOYD, A. Zpravodajství v rozhlase a televizi. Příručka pro novináře. Praha: Centrum nezávislé žurnalistiky, 1995.
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Burton, G., & Jirák, J. (2001). Úvod do studia médií. Brno.
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Burton,G., Jirák,J.:. Úvod do studia médií. Barristel a Principal 2001 ISBN 80-85947-67-6.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Jirák, J., & Köpplová, B. (2009). Masová média. Praha.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif.
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MALLETTE, M. F. Příručka pro novináře střední a východní Evropy. Praha: Syndikát novinářů ČR 1994.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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McQuail, D., & Antonínová, H. (2009). Úvod do teorie masové komunikace. Praha.
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Reifová, I. a kol. (2004). Slovník mediální komunikace.. Praha.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha.
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