|
Lecturer(s)
|
-
Dobrova Mariia, Mgr. Ph.D.
|
|
Course content
|
01. Public Relations. Language and genre peculiarities. 02. PR-texts for the media. Press release. 03. Backgrounder. Biography. Message for media. 04. The press-kit. Interesting article (feature). Interview. 05. PR-documents for partners and customers. Brochure. Flyers. Annual report. 06. Public speaking and speechwriting. 07. Corporate PR-documents. 08. Peculiarities of advertising language. 09. Methods of creation of the advertising text 10. Slogan. Algorithm of the slogan creation. 11. The title. The main text of the advertisement. 12. "Language game" in advertising. 13. Internet technologies in the field of mass communication.
|
|
Learning activities and teaching methods
|
|
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization)
|
|
Learning outcomes
|
The aim of this course is to present the students with the linguistic, stylistic and formal specific features of modern PR and advertising Russian texts. Special attention it paid to the practical skills of text writing. Students will acquire and automatize certain habits necessary for working with different types of PR and advertising messages, they will also learn how to create them in Russian language.
|
|
Prerequisites
|
A practical knowledge of Russian, at least B2 level of the European Framework of Reference for Languages and understanding the Russian administrative style as required by the Bc study curriculum.
|
|
Assessment methods and criteria
|
Oral exam, Written exam, Student performance, Final project
- Attendance, 2 absences max. - Doing the assigned homework, - Submitting a special own folder with all the assigned texts - Passing the written tests
|
|
Recommended literature
|
-
Bulatova, E.V. (2012). Stilistika tekstov reklamnogo diskursa.. Ekaterinburg - Izd-vo Ural'skogo universiteta.
-
Foster, John. (2008). Effective writing skills for public relations. 4th ed.. London and Philadelphia, Kogan Page.
-
Ivanova, K.A. (2006). Kopirajting: sekrety sostavlenija reklamnych i PR-tekstov. Sankt-Peterburg, Piter.
-
Kon'kov, V. I. (2015). Rečevye technologii v massovoj kommunikacii. Č. 1: Kompozicionno-rečevye formy; orientacija teksta na massovuju auditoriju; sredstva vyraženija avtorskogo "a"; komičeskoje v massovoj kommunikacii: S.-Peterb. gos. un-t, in-t "Vysš. šk. žurn. i mas. kommunikacij".
|