Course: Scientific communication for the public

» List of faculties » FIF » KSA
Course title Scientific communication for the public
Course code KSA/VEKO
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Bilík Petr, Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Lecture
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
Student performance, Dialog

Recommended literature
  • Kopecký, L. (2013). Public relations: Dějiny, teorie, praxe. Praha: Grada.
  • Kotler, P. (2007). Moderní marketing. Praha.
  • Losekoot, M., Vyhnánková, E. (2019). Jak na sítě. Brno: Jan Melvil Publishing.
  • Scott, D.M. (2008). Nová pravidla marketingu a PR. Brno: Zoner Press.
  • Schaefer, M. W. (2017). Known. The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Schaefer Marketing Solutions.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts Study plan (Version): Science management (2020) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter