The course begins with the central economic problem: economics (micro and macro), economy, production factors, economic cycle. Economic behavior, rational behavior, the economic cycle phases, economic growth. Market equilibrium and efficiency: supply, demand, elasticity. Costs and supply: sunk costs, opportunity costs, economic costs and profits, cost function, optimal production volume. Imperfect competition: monopoly, natural monopoly, oligopoly, duopoly. Free resources, free goods and public goods, public choice, externalities - positive and negative. Magic Quadrangle: inflation, unemployment, foreign trade balance. Domestic product: gross and net domestic product, nominal and real domestic product, the aggregate expenditure, savings of GDP. Issuing of money and money market: money exchange, interest rate, balance of money on the market. Currency, exchange rate, currency market. Fiscal and monetary policy: public budgets, state budget, redistribution, taxes, gray economy, budget deficits, government borrowing, central bank objectives and instruments of monetary policy, inflation targeting.
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When finishing the course, students will be able to: - define basic concepts and relations in economics; - understand the basic economic concepts such as supply, demand, market equilibrium, inflation, unemployment, public budget and fiscal and monetary policy of the state and work with them appropriately.
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Dohnalová, Z. (2011) Základy ekonomie. Zlín: Univerzita Tomáše Bati ve Zlíně..
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Hlaváčková, P. Studijní opora v elektronické podobě (dostupná v EDISU):(2010) Základní ekonomické principy. Olomouc: UP..
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Kubátová, J. (2004). Náhled do ekonomie. ČR, UP Olomouc.
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Stará, D. (2012) Základy ekonomických teorií. Praha: Česká zemědělská univerzita, Provozně ekonomická fakulta..
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Šimková, E. (2014) Základy ekonomie a drobného podnikání: systematický přehled základní ekonomické problematiky. Hradec Králové: Gaudeamus..
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