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Lecturer(s)
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Slavíčková Pavla, doc. Mgr. Ph.D.
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Course content
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Business communication 1. prerequisites for successful communication 2. communication with customers 3. communication in the company 4. negotiation 5. presentation and moderation Business etiquette: 1. etiquette as a prerequisite for success 2. business dress 3. dining 4. working and social events 5. workplace behavior, visits and business trips, signing contracts
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Activating (Simulations, Games, Dramatization)
- Attendace
- 12 hours per semester
- Homework for Teaching
- 5 hours per semester
- Preparation for the Course Credit
- 33 hours per semester
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Learning outcomes
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The aim of the course is to acquaint students with the field of business communication and modern conception of etiquette, whose knowledge is essential for all future managers, entrepreneurs, traders and other workers who come into contact with people within their profession. The course consists of two main thematic parts: business etiquette (business dress, social dining, work and social events, workplace behavior, visits and business trips, signing contracts etc.) and business communication (customer communication, company communication, negotiation, presentation etc) .) International specifics are included in the explanation.
Knowledge of the rules of business communication and modern etiquette in the Czech Republic with regard to differences in other cultures.
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Prerequisites
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The basic insight in the matter.
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Assessment methods and criteria
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Student performance
1. attandence - min. 80% 2. active participation in lessons 3. presentation in lesson 4. writting test
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Recommended literature
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The Debretts.
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The Emily Post Institute.
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Božena Buchtová, Jiří Pokorný. (2004). Podnikání a kulturní odlišnosti. Brno.
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Eduard Mazák. (2010). Etika a etiketa podnikání v pojišťovnictví, bankovnický a finančních službách . Praha.
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František Rob. (2007). Diplomatický protokol a etiketa. Praha.
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Kocourková Jarmila. (2009). Etiketa na cesty aneb jiný kraj, jiný mrav. Brno.
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Ladislav Rýznar. (2006). Rozmanitosti EU (25 tváří Evropy). Praha.
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Ladislav Rýznar. (2008). Společenský protokol v různých kulturách. Kunovice.
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Ladislav Špaček. (2013). Business etiketa a komunikace. Praha.
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Ladislav Špaček. (2008). Nová velká kniha etikety. Praha.
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Libor Hlaváček. (2010). Základy společenské etikety pro úředníky. Praha.
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Scott D. Seligman. (2007). Čínská obchodní etiketa. Brno.
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Soňa Gullová. (2011). Mezinárodní obchodní a diplomatický protokol. Praha.
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Taylor Shirley. (2009). Emailová etiketa. Praha.
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Václav Šťastný. (2009). Organizační protokol: firem, institucí, jednotlivců. Praha.
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