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Lecturer(s)
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Course content
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1. What is innovation? Renovation and extension of the range of goods and services and markets connected to them; creation of new methods of production, supply and distribution, implementation of the management changes, organization of work, work conditions and qualified labour (definition of European Commission). 2. Innovation support. In 2004 the Czech republic´s government agreed on the National innovation strategy of the CR. It is a complex concept of innovation process in the Czech republic. To use the sources from European structural funds in the programme period 2007 - 2013 the MPO prepared a new Operation programme for Business and innovation which was authorized on the 3rd of December 2007 by the EC. These are important opportunities and challenges for using the innovations within the business sphere. 3. J. A. Schumpeter - The classic of the innovation theory is our native but Austrian citizen J. A. Schumpeter (1883 - 1950). Thanks to his work we can say that economic development is based on innovation and comes from the inside of the system - it has got the character of evolution process, where the balance is unknown and the process is historical, the object of the change are the innovations and the initial (subject) is the businessman himself. The innovations play the key role - broadly understood as each creative act in economy as an application of new combination of factors. 4.Incremental (linear) improvements. Perfecting the activities that focus on lowering mistakes, on optimizing the value of existing products, perfecting existing processes, lowering impacts, increasing the productivity and so on. These changes lead to long term effects. Radical (loop) improvements. It brings more significant and immediately visible profit. In contrast to the previous one, all that exists is ignored and new ways are looked for. 5. Types of innovation: - Innovation of a product - change of a product or service offered by a company; - Innovation of a process - change of the way how the product is done or delivered; - Innovation of a position - or context in which the product or service is delivered to the market; - Innovation of a paradigm - change of basic ideological model. 6. Process of innovation consists of these periods: Research Choice Implementation - gaining the knowledge sources, project realization, introducing the goods to the market, sustain the acceptance. Learning 7. Four action levers of innovation Strategic focusing, structures and procedures, collecting and using the knowledge, contextual conditions (organization culture and economic aspects). 8. New value for the customer. The key importance for implementing the innovations is in the question, if the innovated product or process has a new value for the customer. This is for example higher utility value, higher quality, and higher reliability and so on. This is decisive for the innovation´s success. 9. Team cooperation. The team cooperation or the ability of the company to create friendly conditions for it is important when the process is innovated. Teams are purpose-built working groups with complex representation for solving a set problem. Brainstorming It is a group technique focusing on generating as many ideas for a set topic as possible. It is based on group achievement. People in a group can think up more than individually because they are motivated by the achievements of the others. 10. Methods and approaches useful with innovations. Diagram of a fishbone, Pareto´s diagram, method of 5xwhy?, process approach, lean production, limitation theory (Goldrat). 11. The examples of successful innovations. Edison, Singer, Bell, Dyson, 3M etc. We cannot consider errors to be failure; they are the source of new knowledge. The risks of innovations. Examples of unsuccessful innovations, the reasons for failure. The most frequent reason for failure is the overestimating towards the market interests, bad positioning, high price, bad adv
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Methods of Written Work
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Learning outcomes
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Discipline is focused on the basics, procedures, risks and benefits of business innovation and possibility of their application in a particular organizational environment. Currently turbulent changes is the company's ability to carry out successful innovations regarded as a prerequisite for survival. Employers' demands to remove information deficit in this area will increase. Basic knowledge of different types of innovation, process innovation process, the benefits of successful innovations, risks associated with the implementation of innovation should belong to the basic equipment of a man who has higher ambitions in the labor market.
- Student can define basic principles of the innovation process. - Student can describe and interpret the phases of innovation process. - Student is equipped by the terms of the discipline and can explain individual categories and argue them in the same time. - Student is able to use basic principles of the innovation process in a chosen milieu of an organization. - Student is able to use individual steps of the innovation process in a chosen milieu of an organization. - Student is able to argue the application in regard of the specific aspect of a chosen organization. - Student is ready to see the errors in the area of innovation processes and then to suggest the solution to eliminate them. - Student can analyse real organization milieu and its readiness to use the innovation process. - Student is able to suggest the strategy for using the innovation process according the analysis. - Then student is competent to see and argue the causes of failure in the innovation process. - Student is capable to suggest effective solution according gained knowledge and skills.
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Prerequisites
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KSA/ANSPM KSA/ZAKMA
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Assessment methods and criteria
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Dialog, Seminar Work
Student must describe a model example of an innovation process, which is set as a correspondence task. Model example must be of required quality, which is standard for these types of theses (seminar theses). Colloquium will take an oral form. Student must show adequate knowledge of the subject, must be able to argue and support the claims with theoretical authorities of the discipline Innovation and business.
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Recommended literature
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Periodikum Inovace a podnikání.
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Periodikum Úspěch - produktivita a inovace v souvislostech.
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Joe Tidd, John Bessant, Keth Pavitt. Řízení inovací, Praha: Computer Press, 2007..
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Košturiak Ján, Chal Ján. Inovace, vaše konkurenční výhoda! Praha: Computer Press, 2008..
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Philip Kotler, Fernando Trias de Bes. Inovativní marketing, Praha, Grada, 2005..
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Šotnar, P. Inovace a podnikání. Sylaby k výuce.
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W. Chan Kim a Renée Mauborgne:. Strategie modrého oceánu, Praha: Management Press, 2005..
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Zelený, M. Hledání vlastní cesty. Brno: Computer Press.
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