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Lecturer(s)
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Kadlec Jaromír, doc. Mgr. Dr.
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Pisklák Stanislav, Mgr.
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Course content
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1. Commerce (strategy, strategies in international environment) 2. Communication and prices International strategies of pricing (analytical, decisive, managing) Positioning in the international context 3. Distribution (strategies and ways) Terms and conditions of transport 4. Financial issues and strategy to face the hazards related to globalization of the world economy. Foreign payments
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Learning activities and teaching methods
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Lecture
- Attendace
- 24 hours per semester
- Homework for Teaching
- 50 hours per semester
- Preparation for the Exam
- 46 hours per semester
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Learning outcomes
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The objective of this practical course is to enrich the students' knowledge of vocabulary related to international trade and strategical marketing. The course includes case studies, on which the students work in small teams and the results of their work are presented in the class. The students try to find solutions to problems which they can face in international corporations.
In the course, the students will learn the basic knowledge and skills in the following scope and they will be able to demonstrate them in the exam: Students are able to analyse texts, to discuss and to distinguish the subtleties in international trade and strategical marketing.
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Prerequisites
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Complete the course KRF/ODBJ7
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Assessment methods and criteria
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Mark, Oral exam, Analysis of linguistic
- regular attendance and preparation for the seminar, active participation - fulfillment of all the requirements set by the teacher
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Recommended literature
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Généreux, J. (2001). Introduction a l´économie. SEUIL.
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Montbrial, T. a Fauchart, E. (2001). Introduction a l´économie: Microéconimie, macroéconomie, 2e édition. Dunod.
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Rainelli, M. (2003). La nouvelle théorie du commerce international. La Découverte.
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