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Lecturer(s)
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Matoušková Jiřina, Mgr. Ph.D.
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Course content
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1/ typology of tourism 2/ characteristics and classification of travel agencies 3/ accomodation and hospitality 4/ catering services and tourism 5/ transport and tourism 6/ starting a travel agency 7/ services of the travel agencies 8/ marketing of tourism 9/ new trends in tourism
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 25 hours per semester
- Homework for Teaching
- 25 hours per semester
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Learning outcomes
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The objective of this course is to make the students familiar with the basics of tourism, focusing on France and the francophone countries. The emphasis is put on practical knowledge related to the administration of a travel agency, the organization of tours and the communication between the employees and the clients.
To learn the basics of tourism. The ability to find solutions to the everyday situations in a travel agency.
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Prerequisites
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None
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Assessment methods and criteria
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Written exam
1. regular attendance and active participation in the seminars 2. presentation
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Recommended literature
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Bouthier, C. ? Peyroutet, C. (2010). Le tourisme en France.. Paris: Nathan scolaire.
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Gersal, F. (2010). Les 1000 lieux qu'il faut avoir vus en France.. Paris: Flammarion.
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Indrová, J. (2009). Cestovní ruch (základy).. Praha: Oeconomica.
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Ryglová, K. (2009). Cestovní ruch: soubor studijniích materiálů.. Ostrava: Key publishing.
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