Palacký University Olomouc
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for academic year 2024/2025
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Course: Word and Image: Visual Rhetoric in the Early Modern Period

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Course title Word and Image: Visual Rhetoric in the Early Modern Period
Course code KRF/92ASO
Organizational form of instruction Lecture + Seminar
Level of course Doctoral
Year of study not specified
Semester Winter and summer
Number of ECTS credits 10
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Nemrava Daniel, prof. Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
This interdisciplinary course focuses on the study of visual rhetoric, the interaction of words and images. It focuses on both the theoretical underpinning of this relationship and its practical application. Primarily concerned with modern materials, it is complemented by an analysis of the ideological uses of the image in the 20th century. The course is divided into the following thematic blocks: Semiotics of the Image: Rhetoric and Semiology of the Image. The language of the word and the language of the image: the relationship between literature and the visual arts. Iconography and iconology. Ut pictura poesis. A case study: ekphrasis. The printed book: illustration and xylography. Illustration techniques: from xylography to modern illustration. Illustration and the history of the book. The relationship between word and image in the printed book. Emblematics and related genres. What is an emblem? The genre of emblematics: definitions and problems. Emblematics and ideology. Case studies: image and modern piety. Francisco de Monzón: Norte de Ydiotas (1563). Reading in popular culture: reading the image. Illustrated pamphlets in the Reformation and Counter-Reformation: the image as an ideological tool. The 20th century and visual propaganda: the image as an ideological tool in World War II.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Barthes, R. (1977). Rhetoric of the Image. In Image. Music. Text. London: Fontana Press.
  • Bath, M. (1994). Speaking Pictures: English Emblem Books and Renaissance Culture. London: Longman.
  • Caplan, H. ad c. (1964). Herennium de ratione dicendi. London: Heinemann ? Cambridge: Harvard University Press.[Loeb Classical Library].
  • Daly, P. M. (ed.). (2005). Emblem scholarship: directions and developments: a tribute to Gabriel Hornstein. Turnhout: Brepols.
  • Daly, P. M. (1979). The Emblem. In Literature in the Light of the Emblem. Structural Parallels between the Emblem and Literature in the Sixteenth and Seventeenth Centuries. Toronto: University of Toronto Press.
  • Innocenti, G. (1981). L'immagine significante: studio sull'emblematica cinquecentesca. Padova: Liviana.
  • Konečný, L. (2002). Mezi textem a obrazem: miscellanea z historie emblematiky. Praha: Národní knihovna České republiky.
  • La Calle, R. De. (2005). El espejo de la ekphrasis: más acá de la imagen. Más allá del texto.? Escritura e imagen, 1.
  • La Flor, F. R. De. (2009). Lectura emblemática del mundo. In Imago. La cultura visual y figurativa del Barroco. Madrid: Abada Editores.
  • Straten, R. Van. (1997). What Is Iconography? In An Introduction to Iconography.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts Study plan (Version): Romance literature (2021) Category: Philological sciences - Recommended year of study:-, Recommended semester: Summer
Faculty: Faculty of Arts Study plan (Version): Romance Literatures (2021) Category: Philological sciences - Recommended year of study:-, Recommended semester: Summer
Palacký University Olomouc, date of update: 01.05.2025 23:59. Data created for academic year 2024/2025