| Course title | Political Campaigns in the Digital Era |
|---|---|
| Course code | KPE/BPKD |
| Organizational form of instruction | Seminary |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 6 |
| Language of instruction | Czech |
| Status of course | Compulsory, Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Divided into working teams, the students will experience all aspects of preparing a digital political campaign, from initial branding, market and electorate analysis to creating messages or visuals and social media management practices.
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| Learning activities and teaching methods |
| Dialogic Lecture (Discussion, Dialog, Brainstorming), Grafic and Art Activities, Activating (Simulations, Games, Dramatization), Group work |
| Learning outcomes |
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Political Campaigns in the Digital Age is a compulsory one-semester course designed as a comprehensive introduction to both the theoretical and practical tools necessary to manage a political campaign in the digital space. Students will learn the important principles of creating electoral strategies, the typology of electorate data analysis, voter segmentation, the creation of political visuals or pre-election and crisis political communication on social media. They will actively try working with political narratives and visuals. Through interactive seminars, students will try their hand at designing a comprehensive digital political campaign strategy.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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Student performance, Final project
The final assessment consists of a written test (60% of the grade) and a presentation of the team project assigned at the beginning of the semester (40% of the grade). The course takes the form of lecture and seminar blocks (90 min). Lectures alternate with seminar teaching; some lectures may be combined with seminars, in which case they are marked P/S. Seminars are compulsory and are thematically related to the previous lecture. Their aim is to deepen students' knowledge of the subject matter through reasoned discussion, critical reflection on the texts read and other exercises assigned by the instructor. In case of illness, individual supplementation of the material must be arranged with the teacher. Emphasis is placed on active participation of students in seminars - involvement in discussion and assigned exercises and independent preparation before them. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Political Communication and Marketing (2023) | Category: Social sciences | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): International Relations and Security (2023) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Science (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Communication and Marketing (2019) | Category: Social sciences | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): Political Communication and Marketing (2019) | Category: Social sciences | 3 | Recommended year of study:3, Recommended semester: Winter |
| Faculty: Faculty of Arts | Study plan (Version): International Relations and Security (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): European Studies and Diplomacy (2023) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): International Relations and Security (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): European Studies and Diplomacy (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Science (2023) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): Political Science (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |
| Faculty: Faculty of Arts | Study plan (Version): European Studies and Diplomacy (2019) | Category: Social sciences | - | Recommended year of study:-, Recommended semester: - |