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Lecturer(s)
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Course content
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(1) What is propaganda? (2) Propaganda vs persuasive communication and rhetoric (3) History of propaganda (4) What is diplomacy? (5) International media - news vs propaganda (6) What are psychological operations? (7) From the information war to the information operations (8) Analyzing propaganda (9) Four case studies
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Methods of Written Work
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Learning outcomes
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The objective of the course is encourage students to discuss persuasive communication, present several ways it can be approached and show some of the tools the 20th century governments used as part of their information policies to win support for their foreign interests; the course will be backed by case studies and other examples. Among the topics analyzed in course will be: international TV and radio broadcasting, news reporting, culture and other ways of going persuasive.
Have knowledge of major topics of persuasive communication Be able to critically assess a media message in terms of its informative and persuasive characteristics Be able to analyze persuasive communication in the included case studies
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Prerequisites
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Reading English
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Assessment methods and criteria
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Mark, Oral exam, Essay, Student performance, Analysis of linguistic, Dialog, Systematic Observation of Student
(1) regular class attendance (80%) (2) regular homework / reading assignments (students will form work groups to read assigned texts and discuss assigned questions prior to each class) (3) discussion of assigned reading related questions (4) essay based on one of the discussed topics (5-10 pages) (5) one-to-one discussion of a selected topic and of the essay
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Recommended literature
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Bittman, L. (2000). Mezinárodní dezinformace: černá propaganda, aktivní opatření a tajné akce. Praha.
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Cull, N. J. - Culbert, D. - Welch, D. (2003). Propaganda and mass persuasion: a historical encyclopedia, 1500 to the present. Santa Barbara.
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Ellul, J. (1965). Propaganda: The Formation of Men's Attitudes. New York.
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Fidelius, P. (1998). Řeč komunistické moci. Praha.
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Jowett, G. S. - O´Donnell, V. (2006). Propaganda and Persuasion. 4. ed. Thousand Oaks.
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Jowett, G. S. - O´Donnell, Victoria, (eds.). (2006). Readings in Propaganda and Persuasion: New and Classic Essays. Thousand Oaks.
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Klemperer, V. (2003). Jazyk Třetí říše - LTI: poznámky filologovy. Jinočany.
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Macura, V. et al. (2008). Šťastný věk (a jiné studie o socialistické kultuře. Praha.
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Taylor, P. M. (1995). Munitions of Mind: War Propaganda from the Ancient World to the Nuclear Age. Manchester.
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