|
Lecturer(s)
|
-
Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
|
|
Course content
|
Theory: 1.MANAGEMENT, CULTURE: fundamental terminology 2.PLANNING: determining focus, types of plans, SWOT analysis and setting priorities 3.ORGANIZATION: specific processes, organizational structure, OSCAR system 4.LEADING: terminology, theories of work motivation, leading styles 5.CONTROLLING: fundamental categories and phases of control processes, rules for effective planning 6. STRATEGIC PLANNING IN THE ARTS I: creating a framework for strategy development, writing a mission statement 7. STRATEGIC PLANNING IN THE ARTS II: understanding the environment, internal analysis 8. STRATEGIC PLANNING IN THE ARTS III: assemble all compomponents into a cohesive and dymamic strategy that best manages the venue 9. MARKETING I: research, segmentation, target audience demographics, marketing information system 10 MARKETING II: communication, logos, corporate identity, design elements, public relations, marketing mix and plans 11.MARKETING III: promotion 12.FUNDRAISING: financial resources, types of project grant forms, fundraising plan Application: Practical use of theory directly relating to music management during planning, organization and realization of the International Festival of Contemporary Music "MusicOlomouc".
|
|
Learning activities and teaching methods
|
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 26 hours per semester
- Semestral Work
- 24 hours per semester
- Preparation for the Exam
- 25 hours per semester
|
|
Learning outcomes
|
The aim of the subject is a knowledge of the special branch terminology, orientation in basic art management issue and analysis of the current situation in culture. These objectives will be met through the use of practical examples, explanation of terms and processes covering management, marketing, copyright and funding of cultural institutions and projects. After students terminate the subject, they will be able to respond to standard situation during realization adequately, to create necessary management solutions and participate in actual arrangements.
To learn basic terminology of the field and management functions, to understand the structure of cultural life in the Czech Republic, to learn basic concepts and processes relating to marketing and copyright of cultural event administration, to be aware of the variety of fundraising sources for cultural projects in the Czech Republic. Students will gain practical experience during the International Festival of Contemporary Music "MusicOlomouc" through planning, organizing and managing specific processes and choosing methods of promotion while suggesting ways for financing.
|
|
Prerequisites
|
Students should be aware of cultural events in both local, national and global venues.
|
|
Assessment methods and criteria
|
Oral exam, Student performance, Seminar Work
- sufficient and active participation in class (max. of 3 absences) - essay (create a strategic plan for a cultural institution) - active participation in the presentation of the International Festival of Contemporary Music "MusicOlomouc" - completion of final test (min. 70%)
|
|
Recommended literature
|
-
Byrnes, William J. (2003). Management and the Arts. Burlington.
-
Cimbálníková, Lenka. (2010). Základy managementu. Praha.
-
Hagoort, Griep. (2009). Umělecký management v podnikatelském stylu. Praha.
-
Johnová, Radka. (2007). Marketing umění a kulturního dědictví. Praha.
-
Kaiser, Michael. (2010). Leading Roles: 50 Questions Every Arts Board Should Ask. Lebanon, NH, USA.
-
Kaiser, Michael. (2009). Strategické plánování v umění. Praktický průvodce. Praha.
-
Smolíková Marta. (2008). Management umění. Praha.
|