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Lecturer(s)
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Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
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Course content
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1.MANAGEMENT, CULTURE: fundamental terminology 2.PLANNING: determining focus, types of plans, SWOT analysis and setting priorities 3.ORGANIZATION: specific processes, organizational structure, OSCAR system 4.LEADING: terminology, theories of work motivation, leading styles 5.CONTROLLING: fundamental categories and phases of control processes, rules for effective planning 6.STRATEGIC PLANNING IN MUSIC I: creating a framework for strategy development, writing a mission statement 7.STRATEGIC PLANNING IN MUSIC II: understanding the environment, internal analysis, assemble all compomponents into a cohesive and dymamic strategy that best manages the venue 8. STRUCTURE OF MUSIC LIFE: media, music publishing, recording business, agencies, music education, local music culture 9. MARKETING I: research, segmentation, target audience demographics, marketing information system 10 MARKETING II: communication, logos, corporate identity, design elements, public relations, marketing mix and plans, promotion 11.FUNDRAISING: financial resources, types of project grant forms, fundraising plan 12. COPYRIGHT
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 26 hours per semester
- Semestral Work
- 30 hours per semester
- Preparation for the Exam
- 30 hours per semester
- Homework for Teaching
- 14 hours per semester
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Learning outcomes
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To introduce fundamental terminology relating to the field, present the functions of management and provide an overview of the structure and function of music life with emphasis on the Czech environment. These objectives will be met through the use of practical examples, explanation of terms and processes covering management, marketing, copyright and funding of cultural institutions and projects.
To learn fundamental terminology of the field and management functions, to understand the structure of musical life in the Czech Republic, to learn basic concepts and processes relating to marketing and copyright of musical event administration, to be aware of the variety of fundraising sources for musical projects in the Czech Republic.
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Prerequisites
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Students should be aware of music events in both local, national and global venues.
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Assessment methods and criteria
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Oral exam, Student performance, Seminar Work
- active participation in class - essay (create a strategic plan for a music institution) - completion of final test (min. 70%)
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Recommended literature
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Allen, Paul. (2011). Artist Management for the Music Business. Burlington, MA, USA.
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Bačuvčík, Radim. (2011). Marketing smyfonických orchestrů- Publikum a veřejnost moravských filharmonií. Zlín.
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Cimbálníková, Lenka. (2010). Základy managementu. Olomouc.
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Hagoort, Griep. (2009). Umělecký management v podnikatelském stylu. Praha.
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Johnová, Radka. (2007). Marketing umění a kulturního dědictví. Praha.
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Kaiser, Michael. (2010). Leading Roles: 50 Questions Every Arts Board Should Ask. Lebanon, NH, USA.
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Kaiser, Michael. (2009). Strategické plánování v umění. Praktický průvodce. Praha.
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Smolíková, Marta. (2008). Management umění. Praha.
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