Course: Current Distribution Models in the Television Industry

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Course title Current Distribution Models in the Television Industry
Course code KDU/SDMN
Organizational form of instruction Lecture + Seminar
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 5
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rufer Bílá Anna, Mgr. Ph.D.
  • Kazík Ondřej, Mgr.
  • Hanáčková Andrea, doc. Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
The aim of the course is to orient students in the existing distribution models, historically and currently applied in the TV industry. The topics covered include business models related to distribution, as well as the link to marketing and target audiences that directly influence these distribution models. The course combines a lecture (discussion and interpretation) part with a seminar form, where students apply theoretical and historical concepts to current industry forms.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester