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Lecturer(s)
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Bilík Petr, Mgr. Ph.D.
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Bernátek Martin, Mgr. Ph.D.
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Course content
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In summer semester 2024 the course is taught by Mgr. Magdalena Hruška, the course guarantor is Martin Bernátek. The first lesson will be a general excursion into the issues of management in culture and what is happening in this field. In February and March we will introduce aspects of the subcomponents of cultural project management. In April, we will focus on a sub-aspect of a selected student's own project, which we will develop and move forward (presentation, analysis and reflection of case studies of management of selected cultural projects). The last meeting will be dedicated to the final evaluation. Schedule: Session 1 - 6 February: cultural management practice in the Czech Republic today (training opportunities, etc.) Session 2 - February 13: Organizational structure, strategic planning, networking and cooperation Session 3 - 20 February: Financial Management, Funding, Fundraising (types of resources and their specifics, principles of cultural sponsorship, etc.) Session 4 - 27 February: Where and how to apply for funding? Session 5 - March 5: HR (leadership models, volunteering in culture, professionalization, time management, etc.) Session 6 - 12 March: Dramaturgy (factors in the development of a cultural programme concept, etc.) + Working with audiences Session 7 - 19 March: Marketing (plan and mix) Lesson 8 - 26 March: Public relations (press release, social media, website, newsletter, partner offer, print, outdoor advertising, infographics, etc.) + Guest and Audience service (data collection, audience knowledge, ticketing, etc.) Session 9 - April 2 + Session 10 - April 9 + Session 11 - April 16: Presentation, analysis and reflection on case studies of management of selected cultural projects Lesson 12 - 23 April: no class - independent assignment Session 13 - 30 April: final evaluation of the seminar
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Demonstration, Activating (Simulations, Games, Dramatization)
- Attendace
- 18 hours per semester
- Preparation for the Course Credit
- 40 hours per semester
- Homework for Teaching
- 25 hours per semester
- Attendace
- 25 hours per semester
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Learning outcomes
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The aim of the seminar is to provide practical competences in cultural project management, with special attention to the field of live art, implementation in locations outside urban centres, festivals and the non-profit cultural sector. Management principles will be introduced on a spectrum ranging from strategic planning, personnel management, fundraising, marketing to budgeting and grant application.
Student will obtain the experience and the prerequisites in the real work of the different fields in living culture. He will understand some of specific process in this area and hi will know the professional terminology. At last but not least he could gain the important contacts necessary for finding the next job or internship.
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Prerequisites
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There are no prerequisites.
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Assessment methods and criteria
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Student performance, Analysis of linguistic, Final project
Passing this seminar requires attendance at seminar, active participation in discussion and working out of required exercise.
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Recommended literature
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Bačuvčík, R. (2012). Marketing kultury: divadlo, koncerty, publikum, veřejnost. Zlín: VeRBuM.
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BLAŽEK, Ladislav. Management?Organizování, rozhodování, ovlivňování. Praha: Grada. 2014.
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Doležal Jan a kolektiv. Projektový management - Komplexně, prakticky a podle světových standardů, 2. vydání. Praha: Grada Publishing, Edice Expert. 2023.
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Dvořák, J. (2005). Malý slovník managementu divadla: příručka pro organizátory, producenty, manažery, produkční, studenty a adepty studia divadla, kultury a umění. Praha: Pražská scéna.
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Hagoort, Giep. (2009). Umělecký management v podnikatelském stylu. Praha: KANT ? Karel Kerlický.
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HÁŠA, Stanislav. (2016). Co je nového v managementu. Praha: Nová beseda.
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Johnová, R. (2008). Marketing kulturního dědictví a umění: [art marketing v praxi]. Praha: Grada Publishing.
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KAISER, Michael M. Strategické plánování v umění. Praha: Institut umění - Divadelní ústav. 2009.
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Machová, Adéla. Introduction to Management Skills for Artsts and Designers / Úvod do manažerských dovedností pro umělce a designéry. Ústí nad Labem: FUD UJEP. 2021.
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POLÁČEK, Vojtěch a POKORNÝ, Vít. Recyklované divadlo. Praha: Národní muzeum a Grada. 2015.
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REKTOŘÍK, Jaroslav. Organizace neziskového sektoru. Praha: Ekopress. 2010.
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SMOLÍKOVÁ, Marta. Management umění. Praha: Vysoká škola uměleckoprůmyslová. 2008.
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