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Lecturer(s)
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Polách Vladimír, Mgr. Ph.D.
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Course content
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1. Methodological and terminological section; empirical research: - Terminological clarification: media studies, cultural studies, book studies; - Typology of media; mass media; the sociological construct and institutions of the media; oral vs. written media; - main themes of the field of research, discussion, examples; variations and the purpose of research; - media and society vs. media as society (Deuze) - the empirical-cognitive tradition in media and book studies; Lazarsfeld; Trávníček; statistics on book culture 2. Critical theory and cultural studies module: - social criticism, theory of ideology, the culture industry: Marxism, the Frankfurt School; the mass-market book versus art; the book industry; - media and their social and ideological functions in the second half of the 20th century: Habermas, Debord - cultural studies: Williams, Hall, Fiske; the Birmingham School; open reading, encoding and decoding of meaning (Hall); popular culture (Fiske); Block 3: Technologisation: - the technodeterminist view of the media, the Toronto School, the Toronto School's typology; the book as a time-biased medium; - the American tradition: D. Boorstin, N. Postman, W. Ong; - H. Jenkins: convergence culture, participatory culture
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Group work
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Learning outcomes
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The aim of the seminar is to familiarise students with different perspectives on the understanding of media and mass media, with a focus on the book as a medium and its function within various methodological approaches. The seminar presents and interprets some of the fundamental theoretical approaches and schools of thought of the 20th century, with a focus on media studies and book studies.
Course graduates: - are able to identify the key theoretical traditions in media studies and apply their frameworks to contemporary practice, including in the field of book publishing; - are able to explain key typological differences in media, both synchronically and diachronically; - are able to explain various theoretical approaches to 'reading' media content and its reception within society; - are able to critically assess the role and influence of the media in society in terms of power, integration, change and public discourse; - are able to assess the potential impacts of technological changes on the functions of the media in society;
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Prerequisites
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unspecified
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Assessment methods and criteria
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Seminar Work, Written exam
- final assessment test (comprising three parts; a pass mark of 60% is required in each individual part) - maximum of 2 absences - reading of compulsory (assigned) texts, preparation for discussion and the ability to answer questions set in advance
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Recommended literature
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Baudrillard, J. Mass Media Culture. In: Poster, M. (ed.) Selected Writings. Stanford University press 1983.
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Curran, J.; Morley, D. (eds.). (2006). Media & Cultural Theory. Routledge. London and New York.
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During, Simon. Cultural Studies: A Critical Introduction. Routledge, 2005.
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HALL, S. Encoding/decoding. In: Centre for Contemporary Cultural Studies (Ed.): Culture, Media, Language: Working Papers in Cultural Studies, 1972-79. London: Hutchinson 1980, s. 128-38..
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Jan van Dijk. The Network Society. 2020.
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Jenkins, Henry. Convergence Culture: Where Old and New Medfia Collide. New York. 2006.
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McLuhan, Marshall. The medium is the message. Harmondsworth: Penguin Books 1969..
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McQuail, Denis. (2010). McQuail's Mass Communication Theory. Sage.
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Tyson, Lois. (2014). Critical Theory Today: A User-Friendly Guide.
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