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Lecturer(s)
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Pořízková Lenka, Mgr. Ph.D.
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Course content
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Topics of the theoretical part: 1. Publishing process, book publishing workflow; proofreading marks 2. Types of editorial work, basic levels of text editing 3. Basics of typography and rules of book typesetting 4. Economics of book titles, distribution, sales, marketing 5. Basics of copyright in publishing practice 6. State and institutional regulation of the book market 7. Basics of polygraphy (printing, paper, binding) 8. Editorial profiling 9. Digital publishing 10. Current topics of the contemporary book market Topics of the practical part (practice of editing texts): 1. Fiction 2. Journalism 3. Popular educational literature 4. Administrative texts 5. Professional literature 6. Interviews 7. Children's literature 8. Translations
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Demonstration, Activating (Simulations, Games, Dramatization), Group work
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Learning outcomes
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The aim of the course is to familiarize students with the publishing process of non-periodical publications, i.e. to lead them to understand the principles of editorial work and professions related to the publication and distribution of books. In addition to the discussion parts of the seminar, which discuss issues of editorial workflow, editorial techniques, basic information about the market structure, distribution, sales, promotion, legal agenda, state regulation, printing, etc., students learn to work with specific types of texts and practice their editing and proofreading. We work with real excerpts of manuscripts, discuss editorial interventions and appropriate solutions.
The student understands the process of preparing a text for publication, is familiar with the mechanisms of the book market, can decide which mechanisms and techniques are appropriate to use with regard to the type of text and the target group (readers), perceives the dilemmas that an editor solves in his or her daily work and can propose solutions to non-standard situations. He or she is familiar with the basics of copyright law and knows where to look for additional information, understands the methods of state regulation of the book market, can design and evaluate the economic side of publishing a book, prepare a publication plan and create a budget, master proofreading marks and can use them. He or she knows the basic methods of book marketing and can consider their effect. He or she understands the specifics of digital publishing.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Student performance, Written exam
Students receive credit for active work in the seminar, completing homework and successfully passing the credit test. The teacher provides them with excerpts of real texts and basic information on how to prepare them editorially (via the Moodle e-learning system). Students bring edited texts to each seminar, and individual interventions in the text are then discussed with the teacher. The credit test tests knowledge of the publishing process to the extent that it corresponds to the teacher's presentations that are available to students in the Moodle e-learning system.
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Recommended literature
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Halada, J. (1993). Člověk a kniha. Úvod do nakladatelské specializace. Praha.
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Halada, J. (2007). Encyklopedie českých nakladatelství 1946?2006. Praha.
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Zákon č. 121/2000 Sb., o právu autorském, právech souvisejících s právem autorským a o změně některých zákonů (autorský zákon).
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Zákon číslo č. 37/1995 Sb., o neperiodických publikacích..
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Bann, D. (2008). Polygrafická příručka. Praha.
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Bann, David. Polygrafická příručka. Praha 2008.
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Beran, Vladimír. (1999). Aktualizovaný typografický manuál. Praha.
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Beran, Vladimír. Typografický manuál. Náchod 1994, Praha 1999, 2003.
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Blažek F. Praktická typografie .
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Dugong, Jean-Luc - Siegwartová, Fabienne. (1997). Typografie, od olova k počítačům. Praha.
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Eliška, Jiří. Vizuální komunikace. Písmo. Brno 2005.
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Havel, R.?Štorek, B. (eds.). (1971). Editor a text. Úvod do praktické textologie. Praha.
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Hlavsa, Oldřich. Typographia I, II, III. SNTL Praha 1976, 1981.
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Horák, F. (1957). Dějiny písma, knihy a knihtisku. Praha.
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Kočička, P., Blažek, F. (2004). Praktická typografie. Brno.
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Kočička, Pavel ? Blažek, Filip. (2000). Praktická typografie. Praha.
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Magnincová, D. (208). Příručka nakladatelského redaktora. Červený Kostelec.
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Milan Pokorný, Dana Pokorná. (2011). Redakční práce. Jak připravit text k publikování. Praha.
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Pistorius, Vladimír. (2003). Jak se dělá kniha. Praha.
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Polách, Vladimír. (2008). Úvod do typografie a počítačové grafiky. Olomouc.
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Šalda, J. (1983). Od rukopisu ke knize a časopisu. Praha.
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Štorm, František. (2008). Eseje o typografii. Praha.
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Woll, T. Rukověť nakladatele. Praha 2002.
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