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Lecturer(s)
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Polách Vladimír, Mgr. Ph.D.
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Course content
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1. concepts and definitions: a. Manovich - Lister - Beer & Gane: explanation of definitional concepts; principle of digitization, concept of archive b. Explanation of each concept using developmental and current examples: domestication of computers; first computer games, transformation of virtuality (concepts: interactivity, virtuality). c. Network communication, IM systems, client-server/centre-periphery concepts; protocol and power (concepts: hypertextuality and networking). 2. theoretical approaches: a. The search for a scientific foundation: the rediscovery of M. McLuhan. b. Cyber-optimism of the 1980s as a reaction to the analogue age. Cyberpunk and cyberculture. The "vernacular discourse". c. Data sharing and changing concepts of authorship and rights. Culture jamming. Remix culture. Napster. Jenkins: textual poaching d. Network society theory; Castells vs. van Dijk; Digital Divide; digital natives. e. A critique of NM: AJ Keen; E. Morozov; J. Curran and the future prospects. 3. applications a. Virtualization and hyperreality, idoru. Artificial intelligence in "text". b. The emergence and meaning of information, the collaborative web: web 2.0, web 3.0, creator economy, like economy. c. Internet of Things, new media as part of everyday life. d. the emergence of AI: from Elisa to multimodal LLMs
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The so-called "New Media" is a set of different concepts and content that has fundamentally influenced our thinking about media and society since the 1980s. It is a concept discussed both theoretically and explored in an endless number of practical applications. It cuts across all layers of thinking about society ('information society', 'post-industrial society', 'network society'), including cultural production, which is the focus of most attention here. The seminar has three units: it attempts to summarize the different concepts of NM, partly on a diachronic view, and it also deals with different theories related to culture (network culture, participatory culture, counterculture, culture jamming) and some applications (idoru, IoT, smart-home, etc.). We will also peripherally touch upon the issue of artificial intelligence.
The aim of the seminar is to introduce students not only with the development and content of the term "new media", but also indicate how these media have the potential to change our current thinking about media, sociology of media as well as the society itself.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Seminar Work, Written exam
- processing of one of the offered passwords or your own password (see above: Googlezon, Napster, Elisa; will be available in Moodle); - own contribution, linked to a presentation, in the field of digitisation of the public sphere and culture; to be given at the introductory seminar; - attendance (two absences are allowed);
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Recommended literature
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Andrew J. Keen. Digital Vertigo. 2012.
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BOLTER, Jay David a Richard GRUSIN. (2000). Remediation: Understanding New Media. Londýn.
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DEUZE, M. (2015). Media life. Život v médiích.. Praha.
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Gane, N. - Beer, D. New media: The key concepts. 2008.
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Jan van Dijk. The Network Society. 2020.
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LÉVY, Pierre. (2000). Kyberkultura.. Praha.
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Lister, M. (2009). New Media. A critical introduction. 2nd edition. London/New York.
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MANOVICH, Lev. (2018). Jazyk nových médií. Praha.
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Pippa Norris. Digital Divide. 2001.
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Spitzer, M. (2014). Digitální demence. Brno.
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