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Lecturer(s)
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Polách Vladimír, Mgr. Ph.D.
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Course content
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1. Methodological and terminological section; empirical research: - Terminological clarification: media studies, cultural studies, book studies; - Typology of media; mass media; the sociological construct and institutions of the media; oral vs. written media; - main themes of the field of research, discussion, examples; variations and the purpose of research; - media and society vs. media as society (Deuze) - the empirical-cognitive tradition in media and book studies; Lazarsfeld; Trávníček; statistics on book culture 2. Critical theory and cultural studies module: - social criticism, theory of ideology, the culture industry: Marxism, the Frankfurt School; the mass-market book versus art; the book industry; - media and their social and ideological functions in the second half of the 20th century: Habermas, Debord - cultural studies: Williams, Hall, Fiske; the Birmingham School; open reading, encoding and decoding of meaning (Hall); popular culture (Fiske); Block 3: Technologisation: - the technodeterminist view of the media, the Toronto School, the Toronto School's typology; the book as a time-biased medium; - the American tradition: D. Boorstin, N. Postman, W. Ong; - H. Jenkins: convergence culture, participatory culture
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The aim of the seminar is to familiarise students with different perspectives on the understanding of media and mass media, with a focus on the book as a medium and its function within various methodological approaches. The seminar presents and interprets some of the fundamental theoretical approaches and schools of thought of the 20th century, with a focus on media studies and book studies.
Course graduates: - are able to identify the key theoretical traditions in media studies and apply their frameworks to contemporary practice, including in the field of book publishing; - are able to explain key typological differences in media, both synchronically and diachronically; - are able to explain various theoretical approaches to 'reading' media content and its reception within society; - are able to critically assess the role and influence of the media in society in terms of power, integration, change and public discourse; - are able to assess the potential impacts of technological changes on the functions of the media in society;
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral exam, Written exam
- completing all assignments listed in Moodle for the current semester; - final written test at the end of the semester (consisting of three parts; a pass mark of 60 per cent is required in each individual part); - the course ends with an independent oral examination;
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Recommended literature
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DEUZE, M. (2015). Media life. Život v médiích.. Praha.
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FISKE, John. (2017). Jak rozumět populární kultuře. Praha.
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Habermas, J. (2000). Strukturální přeměna veřejnosti: zkoumání jedné kategorie občanské společnosti.. Praha.
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HALL, Stuart. Kódování/dekódování. In: DVOŘÁK, T. (ed.). Kapitoly z dějin a teorie médií. Praha, 2010, s. 105?116. .
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KELLNER, Douglas. Frankfurtská škola. In: EDWARDS, Tim. Kulturální teorie: klasické a současné přístupy. s. 79?102. Praha. 2010.
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MCLUHAN, Marshall. (2011). Jak rozumět médiím: extenze člověka. Praha.
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McQUAIL, Denis. Úvod do teorie masové komunikace. Praha 2007.
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MÜLLER, Richard a kol. (2020). Za obrysy média: literatura a medialita. Praha.
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THOMSON, John B. (2004). Média a modernita: Sociální teorie médií. Kapitola Komunikace a společenský kontext, s. 15 - 41. Praha.
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VOLEK, Jaromír, JIRÁK, Jan a KÖPPLOVÁ, Barbara. Mediální studia: východiska a výzvy. Mediální studia, 2006, roč. 1. (resp. roč. I.), č. 1, s. 12?25. 2006.
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