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Lecturer(s)
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Nakaya Tereza, Mgr. Ph.D.
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Grygová Bronislava, PhDr. Ph.D.
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Course content
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1. Characteristic features of business world communication/commercial correspondence (specific language, style, norms, etc.) 2. Memo, fax, e-mail 3. Sales letters 4. Enquiries 5. Orders, requirements 6. Complaints 7. Confirmation letters 8. Payment, invoicing 9. CV, Job application 10. Covering letters 11. Letters of intent, reference letters 12. Social, personal letters
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Methods of Written Work, Demonstration
- Attendace
- 24 hours per semester
- Homework for Teaching
- 36 hours per semester
- Preparation for the Course Credit
- 10 hours per semester
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Learning outcomes
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Students become aquainted with the fundamental and most frequently used formats of commercial correspondence and written communication.
Students are able to use theory in practice (i.e. they are able to express themselves and use the fundamental forms of commercial correspondence/communication).
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Prerequisites
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English knowledge - CEFR B1-B2. Language of instruction: English and Czech.
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Assessment methods and criteria
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Student performance, Analysis of linguistic
Active participation in the seminar (max. of two absences provided that written assignments are submitted subsequently); self-study and written home assignments.
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Recommended literature
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Studijní e-podpora.
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Ashley, A. (2009). Correspondence Workbook. Oxford University Press.
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Bočánková, M., Hedvábná, I., Kalina, M. (2004). Anglická obchodní korespondence. EKOPRESS, s.r.o.
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Dugger,J. (1995). Business letters for busy people. Career Press.
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Fruehling, R.T., Oldham, N.B. (1988). Write to the point!. McGraw-Hill, Inc.
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Geffner, A.B. (1998). Business English. Barron´s Educational Series, Inc.
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Leigh,J. (2004). CVs and Job Applications. Oxford University Press.
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Poe, Roy W. (1994). The McGraw-Hill Handbook of Business Letters.. McGraw-Hill Inc.
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Seglin, J.L. (1996). The AMA Hanbook of Business Letters.. AMACOM, N.Y.
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