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Lecturer(s)
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Pokorný Ondřej, Mgr. PhD.
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Course content
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Spa and wellness tourism are part of health tourism. the rising of new tourist motivation to prevention "cure" and "illness". Tourist want to healed by traditional way such as mineral water, massage, local product (Boreh) are integrated into everyday life of local people in Indonesia. Content: 1. Toward a conceptualisationof wellness tourism (considerable controversy in the literature about how to define wellness tourism) 2. Wellness tourism and destinationa competitiveness (the key strategies to ensure the long-term success of a tourism destination is to build and maintain a high level of competitiveness in the markets that best match the resources the destination is able to offer) 3. Wellness tourism: the factors and processes that drive identify the resources, fators and processes that may be used to develop and enhance wellness tourism as a tool for competitive advantage and for the sustainability of regional tourism destination 4. An examination of the extent of collaboration between major wellness tourism stakeholders in Indonesia) 5. Identification and development of core competencies as a basis for regional development with special focus on spa tourism 6. Delivering wellness tourism through people (human resourse management as part of managing wellness tourism business and destination) 7. Exploring visitor wellbeing in nature reserves (filed trip) 8. Exploring visitor to spa Industry (field trip) 9. Fantasy, authenticity and the spa tourism experience 10. Regional trends and predictions for global health tourism 11. Wellness tourism: a perspective in Indonesia 12. Small research of wellness tourism in Bali
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Learning activities and teaching methods
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- Attendace
- 25 hours per semester
- Homework for Teaching
- 75 hours per semester
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Learning outcomes
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Student learned a new paradigm in tourism "spa and wellness" which characteristics are different in each country especially Indonesia. Student get to know that spa and wellness has different understanding because the concept was almost unknown
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
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Recommended literature
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Cooper, Elsevier ? Erfurt, Patricia ? Cooper, Malcolm. (2009). Health and Wellness Tourism Spas and Hot Springs. UK: British Library.
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Smith, M. K., & Puczkó, L. (2009). Health and wellness tourism. Amsterdam: Elsevier Butterworth-Heinemann.
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