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Lecturer(s)
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Öbrink Hobzová Milena, Mgr. Ph.D.
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Course content
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1. Specifics of communication in relation to classical media and the Internet, so-called new media. 2. New media and social networks - the role of media in the current society, recent research of the media influence, youtubering. 3. Media technologies - history and present time, their influence on the formation and form of media messages. 4. Media product - content, meaning and its analysis. 5. Media education - history of media pedagogy, contemporary concepts of media education. 6. Topics of media education (media and violence, gender and equal opportunities, role of media in multicultural society). 7. Media influence on stereotypes (emphasis is placed on children and the youth). 8. Media in society - benefits and risks: advertising - language and cliché in marketing communication. 9. Media in society - emotions and advertisement, wokring with advertisement: analysis of advertisement' effect on the audience, effect on children and defence against the advertisement manipulation. 10. Media risks - the impact of violence on children and the youth, addiction / security on the Internet and social networks, media and leisure. 11. Media and political influence - public opinion (public relations) and media, propaganda, methods of manipulation in this area. 12. Media education - specific activities - design of programs focused on media literacy for different groups (children, the youth, adults and the elderly).
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Activating (Simulations, Games, Dramatization)
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Learning outcomes
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- Knowledge of the specifics of communication in relation to traditional media and the Internet and their impact on contemporary society - Knowledge and skills in media literacy - Knowledge of the concepts of media education and education topics specified for different groups of social education - Skills for the creation of specific activities and programs to increase media literacy among different groups and programs for prevention of the media risks
- Extended theoretical knowledge of the environment in which mass media operate - Personal development and competence in the field of media literacy - Competence for designing and planning of specific activities and programs aimed to increase media literacy among the target groups of social education, and prevent from media risks
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Prerequisites
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The students interested in these classes have to have basics in media education, they have to be interested in this field and they need to have mastered the basics in social pedagogy.
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Assessment methods and criteria
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Seminar Work
Project - students will create a set of activities that will lead to the prevention of media risks when working with a specific group (children, young people, specific groups of adults). The deadline is 15th February, 2025. - Active participation in the seminars is also necessary.
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Recommended literature
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BRYANT, Jennings, ed. (2009). Media effects: advances in theory and research.. New York: Routledge.
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Ftorek, J. (2012). Public relations jako ovlivňování mínění. Praha: Grada.
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Mc Quail, Denis. (2009). Úvod do teorie masové komunikace.. Praha: Portál.
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Mičienka, Marek, Jirák, Jan. (2007). Základy mediální výchovy. Praha: Portál.
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