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Lecturer(s)
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Course content
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The course consists from three blocks, each of four-hours, consisting from lecture and seminary about different forms of fundraising activities focused on seeking resources for different charitable and diaconal projects. 1. Schedule and method of teaching, suggestion of student's projects, feedback agreement; 2. Approach modification towards different funding agencies: - What are the donors interested in, - Structure of the goals, - Forms of the donors' visibility, - Another characteristics; 3. Corporate giving out, adoption by a company; 4. Individual donors, public collections; 5. Benefit events, cooperation with a celebrities; 6. Strategic plan of fundraising; 7. Work with analysis: - SWOT analyses of organisation and of fundraising, - Logical frames, - Flowchart of Gant; 8. Presentations skills - personality of fundraiser; 9. Public relations and fundraising: - Project marketing in mass media , - Press conferences; 10. Conception of the social responsibility; 11. Ethics in fundraising and PR; 12. Working at own project proposals.
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming)
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Learning outcomes
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To acquaint the students with theoretical knowledge and practical experience in the field of fundraising. The course ties up on the basic knowledge of the students from their bachelor studies and extends it with further knowledge and practical skills in using various analytical methods so that the students will be prepared to take a share in different stages of conceptual management of project cycle and activities in charitable and diaconal institutions and their services. The course points on the possibilities and methods of seeking financial resources for these institutions and their projects. The course is focused on the conception, preparation, formulation, managing and evaluation of the project cycle, as well as on the seeking of donors, communication with them, and ethical principles of fundraising.
Course attendees will gain theoretical knowledge and practical skills in the field of fundraising and its conceptual planning for management of the charitable and diaconal institutions, projects, and services. They are able to find their ways in possibilities and methods of seeking resources and donors for these institutions. They are gaining knowledge and own experience by writing and presenting their own projects proposals focused on seeking donors, communication with them, while paying attention to ethical aspects of fundraising.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Student performance
Own Project Proposal written and presented - requisite for gaining the inclusion (2 credits) Course attendees will apply their knowledge while working at their own project proposals. They will present their projects to their peer colleagues, who will evaluate them from the donors' point of view willing to put their resources to good, public useful, and feasible projects and who will decide whether to award or not to award the grant to the presented project based on the following criteria: - The form of presentation and elaboration of the project; - Presentation of urgency of the public demand to solve this project; - Structure, clarity, and logistics of the project; - Project feasibility; - Donors' fields of interest, and visibility; - Feasibility and clarity of the budget, share of the own input, - Effectiveness of the societal impact, - Multiplications effect.
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Recommended literature
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Boukal. P . a kol. (2013). Fundraising pro neziskové organizace. Praha.
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Kantor, P. (2009). FUNDRAISING - MORE THEN JUST RAISING MONEY. Ljubljana.
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Ledvinová, J. Pešta, K. (1996). Základy fundraisingu. Praha.
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Norton, M. (2003). Praktický průvodce fundraisingem pro neziskové organizace.. Praha.
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Šedivý, M., Medlíková, O. (2012). Úspěšná nezisková organizace. Praha: Grada Publishing, 2011. ISBN 978-80-247-4041-6.. Praha, Grada.
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